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The Product Marketing Handbook for Software
by unknown, a long time ago
The 4th Edition of The Product Marketing Handbook for Software is the definitive guide to successful software marketing. Completely up to date, the Handbook is read and relied on by software publishers, entrepreneurs, and software product managers worldwide, including such companies as Bentley Systems, Cognos, Hewlett-Packard, IBM, Inso, Miacomet, Microsoft, Ulead, and many, many others
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