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Dashboard Confusion
"Once again, marketing alchemists have cooked up a bowl of confusion with only a few simple ingredients. Everyone in the Business Intelligence (BI) space is wild about [create dashboards], but few proponents are talking about the same thing. This state of perplexity often occurs after the birth of a new buzzword. Around a decade ago, I remember asking my IBM account manager how IBM defined the new term in vogue at the time — data warehousing. His response was classic and refreshingly honest: 'By data warehousing, we mean whatever the customer thinks it means.'"
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